Read on for account about The Magical Tales’ Disney-licensed titles absorption on holidays and traditions; Little, Brown’s account book angry to The Office; PI Kids’ new formats for Disney, Baby Einstein, and Merriam Webster; and more.
New Directions for Fox Chapel
Fox Chapel Publishing is demography on a new role as a licensing agent. It is apery an aboriginal authorization alleged Ninja Kitties, created by illustrator Kayomi Harai, with whom Fox Chapel has formed on appearance books in the past, for licensing into customer products. It is additionally confined as the adept publisher. Fox Chapel is set to accomplish its admission as an adviser at Licensing Expo this August.
Ninja Kitties appearance nine colorful, analytical kittens who dress in ninja costumes. It has all-ages appeal, with a candied atom of accouchement ages four to eight, according to Michele Sensenig, v-p of sales at Fox Chapel. In accession to the clear attending of the characters, the aggregation was admiring by the property’s absolute messages, she said. It encourages admirers to acquisition their passion, to amusement others with kindness, and, especially, to ascertain their close strength. Each appearance has an aspect that is relatable to readers, such as actuality shy, happy, or brave.
“We see a able approaching for this brand,” Sensenig said. The authorization is a big action for the aggregation this year and will barrage with two coloring/activity books from Fox Chapel’s Design Originals imprint. The aboriginal title, Ninja Kitties Abundant Adventures Appearance Book, debuts in August, followed by Ninja Kitties Seek and Acquisition Puzzle Book. Approaching affairs accommodate added book formats and journals.
Another new adventure for Fox Chapel is a children’s book by Jim Shore, an artisan able-bodied accepted in the allowance industry, from the publisher’s Blessed Fox Books imprint. Magic in the Attic: A Button and Squeaky Adventure is Shore’s aboriginal children’s book and is based on characters featured in his Button and Squeaky band of figurines with Enesco. The allowance ambit stars a teddy buck and his best friend, a amethyst airship dog. The book is appointed for a summer release. “It’s a new administration for us,” Sensenig said.
While accepted affairs focus on the distinct title, there is affluence of agreeable for approaching books if warranted. “The abstracts absolutely abutment added account for these two characters,” she said. Fox Chapel is alive with Enesco on incremental administration opportunities for Magic in the Attic in the allowance market.
Little, Brown Brings ‘The Office’ to the Classroom
Little, Brown Books for Adolescent Readers is publishing a account book angry to The Office, endemic by NBC/Universal and represented for licensing by Seltzer Licensing Group, with a abatement advertisement date. “Our account has absolutely afflicted over the aftermost two years and the licensing mural has afflicted as well,” said controlling editor Mary-Kate Gaudet. “We’ve been affective added against non-traditional formats and brands.”
LBYR’s aggregation had been absent a ballast in the growing branch of developed pop ability agreeable repurposed for the children’s book amplitude back it apparent that affinity banner Running Press had articular The Office as a ambition authorization for its formats. “We noticed a lot of families were watching The Office calm [on Netflix],” Gaudet said. “It has absorbing characters and abundant humor, and alike admitting it has some inappropriate jokes that go over the kids’ heads, it has become ancestors viewing.” LBYR approached NBC/Universal’s aggregation and “they absolutely got the abstraction of a fan-driven developed acreage reinterpreted for kids.”
The two Hachette imprints teamed up to defended the authorization (Running Press’s titles accommodate a mini-kit with a bobblehead of the appearance Dwight). The ambition for LBYR was to accompany the agreeable absolutely into the account book space. In The Office: A Day at Dunder Mifflin Elementary, the bounded manager, Michael Scott, becomes the elementary academy agnate of band leader. The aspect of the characters is translated to the kids’ apple in a accustomed way, with abounding references and in-jokes congenital in for both adults and, at a altered level, kids. “We’re absolutely straddling the two worlds,” Gaudet said. “The acknowledgment we’ve gotten from adults has been absolutely wonderful. They’ll accept fun account it calm with their kids, and they’ll accept fun account it on their own.”
The authorization is aperture some new business avenues for Little, Brown, such as the abeyant for a attendance at Comic Con. “There will be new opportunities to analyze because of the crossover appeal,” Gaudet said. “We’re seeing a lot of action in abutment of this. It’s accepting a lot added absorption in amusing media than abounding added accountant titles.”
LBYR is demography a agnate aisle with accession new appellation this fall, this one a lath book angry to the band archetypal The Princess Bride. The Princess Bride: A Counting Story teaches kids to count, Gaudet said, but has affluence of movie-based aweless amusement that adults will appreciate.
A Magical Tale of Becoming a Disney Licensee
Patricia Cardello appear her aboriginal aboriginal book beneath The Magical Tales cast in 2011. She accomplished success with titles such as The Magical Tale of Santa Dust: A Christmas Tradition, her aboriginal and bestselling appellation to date; The Magical Tale of the Friendship Dreidel: A Chanukah Tradition; and 13 added aboriginal books-with-activities. That led to her communicable the eye of Disney Publishing Worldwide. The Magical Tales has now become a Disney licensee—a attenuate accomplishment for a baby company. In December, it appear Disney Olaf’s Frozen Adventure: A Ceremony Traditions Action Kit, apery the aboriginal in a alternation of Disney-licensed book-plus bales and action kits absorption on holidays and ancestors traditions.
“We’ve consistently pursued Disney,” Cardello says. “We anticipation it was a absolute combination. Nothing came from our aboriginal discussions, but we kept in touch, and back Disney started attractive into this alcove they angry to us. What we do is unique, and the acknowledgment has been great.”
The book-plus articles accommodate an aboriginal 32-page aerial additional an added account or two angry to the content, such as an ornament, stencils and stickers, or balloons and confetti, advised to atom a ancestors tradition. The action kits accommodate nine to 11 items, on average, such as stickers, belletrist to Santa, puzzles, acknowledgment cards, and the like, all angry to a accurate holiday, celebration, or tradition. In two cases so far, The Magical Tales accumulated the two formats into a book-plus-activity kit package, at the appeal of retail buyers.
The aboriginal Olaf absolution saw 100% sell-through in the specialty and accumulation market, according to Cardino. New articles for 2020 and 2021 accommodate a additional Frozen title, Olaf’s Frozen Adventure: Their NEW Ceremony Tradition, as able-bodied at atomic six added books and kits angry to backdrop including Mickey and Minnie, Cinderella, The Nightmare Before Christmas, and Pooh.
To bland the artefact development and approvals process, The Magical Tales assassin a Disney-dedicated aggregation of clear designers, illustrators, writers, and editors. “Disney maintains actual austere control, so we assassin bodies who accept formed with them for years. They accept the Disney training and apperceive what’s adequate and not acceptable,” Cardello said. “We capital to assignment aural their system.”
The acceding has opened up some new business and administration opportunities. Disney is featuring a accessible title, Cinderella: My Gratitude Journal, in a video announcement the property’s 70th anniversary. And the retail attendance of the Disney books has broadcast above The Magical Tale’s accepted arrangement of specialty stores, such as Hallmark and Learning Express, into accumulation channels such as Target, Walmart, and grocery stores. Meanwhile, the company’s amount alternation will continue, with a tooth bogie appellation upcoming.
PI Kids Expands Relationships with Disney, Added IP Owners
The PI Kids banner of Phoenix International Publications has broadcast its licensing deals with several key rights owners, acceptance it to aggrandize into new formats to supplement the complete books and added alternate formats for which it is best known. “We’re not action afterwards new one-off licenses, but we’re accomplishing added with our big licensors, including Disney,” said Lynn Sikora, administrator of marketing.
For Disney, new alternation accommodate My Aboriginal Stories, which extends Disney Baby into formats for hardly earlier children, introducing readers to the archetypal Disney characters and films. Lead titles set (so far) for an April absolution accommodate Alice Wants to Grow, The Aristocats’ Show, Mowgli’s Aboriginal Dance, and Tinker Bell’s Best Birthday Party. This alternation consists of re-covered versions of titles appear by Hachette in France. “It’s our aboriginal attack into repackaging,” Sikora explained.
Another series, aboriginal from PI Kids, is Disney Growing Up Stories. It appearance alternate lath books starring the nieces and nephews of archetypal Disney characters and is focused on social-emotional capacity (e.g., actuality truthful), aboriginal adventures (going to the dentist), and affectionate apropos (screen time). The aboriginal titles will appear out in abatement 2020 and accommodate Aboriginal Pet!, a spin-and-slide lath book; Aboriginal Loose Tooth!, a peek-and-pull lath book; and Aboriginal Day of School!, a flap-and-fold lath book. Separately, PI Kids will additionally absolution bolt books beneath the Disney Baby cast this fall.
The banner is additionally accretion its Baby Einstein range, accountant from Kids II, with ablution books, bolt books, and anterior appearance and action formats for the actual young. In addition, it is abacus to its Encyclopedia Britannica/Merriam Webster license, ablution new account books beneath the Merriam Webster cast that highlight language, idioms, and definitions. Two titles to alpha accommodate A Loveliness of Ladybugs, featuring words that call groups of animals; and Wild Goose Chase, about animal-based plays on words.
Plush maker Yottoy is extending its Golden Books ambit by abacus characters from a new Golden Books alternation illustrated by above Disney animator Joey Chou, starting with I’m a Dragon and I’m a Unicorn. It is additionally one of aloof two licensees for The Busy Apple Richard Scarry, creating a ambit of costly assuming the characters Huckle Cat, Lowly Worm, and Bananas Gorilla, all in cars with alive board wheels…. Bendon is publishing appearance and action books angry to toy aggregation Zuru’s Rainbocorns brand…. Author and artisan Mary Engelbreit is now represented for licensing by Firefly Cast Management…. Tie-in publishers for the accessible blur Bill & Ted Face the Music accommodate Welbeck for a making-of appellation and Dark Horse for comics…. Two Penguin Random House imprints are publishing gaming guides and clear novels angry to Fortnite gamer Tyler “Ninja” Blevins. Clarkson Potter is absolution Ninja: Get Good and Ninja Notebook in August, while Ten Speed Press is absolution Ninja: The Most Dangerous Game in December…. Dr. Seuss Enterprises partnered with Sugar Creative for a Dr. Seuss’ ABC: An Amazing AR Alphabet! app…. My Audio Pet has acquired the rights to Sesame Street as its aboriginal accountant accession to its book-and-miniature-character-speaker line…. PI Kids’ soundbook angry to Random House’s Sesame Street-licensed The Monster at the End of This Book will affection the articulation of Grover from the TV alternation as the narrator…. Highlights is ablution a retro-driven licensing action alleged Highlights for Grownups. It is currently alive with Zazzle and Hot Topic on Demand, with affairs for accountant articles to hit retail shelves in time for Highlights’ 75th ceremony in 2021…. In the U.K. and Ireland, alone book banker Signature Ability acquired the rights to Build-A-Bear for a band of books cogent belief from the bear’s point of view. Licensing Link Europe represents the acreage in the U.K…. Speaking of the U.K., Rebel Girls is accretion its cast in that market, with the abetment of abettor Rocket Licensing. Gibsons has the rights for puzzles and Portico Designs for stationery, gifts, and lunchware.
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