PITTSBURGH (BRAIN) — Rotating Mass Media, Ltd., the ancestor of Dirt Rag, filed a address for Chapter 7 defalcation on Thursday.
Dirt Rag appear in backward January that it was shutting bottomward its annual and website, as able-bodied as its Dirt Fest and Adventure Fest abundance bike festivals (Other groups accept aback stepped up to run the events).
In the filing, Rotating Mass listed assets accretion $10,240, including appointment supplies, two vehicles, accident food and commodity like T-shirts and pint glasses.
The filing does not account the publisher’s bookish property, including its commitment lists, trademarks, amicableness and web domains. Intangible assets are generally added after in the defalcation process.
Secured debt totals $40,000 owed to the Aboriginal Commonwealth Bank.
Unsecured debt includes dozens of alone accident registrations and accident adviser deposits from Giant, G.Joannou and Scott USA. It additionally includes over $8,000 owed to an announcement sales agency. The apart debt totals $63,000.
Maurice Tierney, Rotating Mass’s president, told BRAIN on Thursday that the new accident organizers are ceremony pre-registrations. He said he additionally afresh abstruse that the allotment account Eventbright has started arising refunds.
Dirt Rag would accept acclaimed its 30th ceremony this year. But due to crumbling ad sales on the web and in print, and the abridgement of a appellation sponsor for the festivals, Tierney shut things bottomward in backward January. What would accept been Dirt Rag’s aboriginal 2020 annual affair was completed and accessible to go the printer aback he pulled the plug.
At the time of the shut down, the aggregation had four full-time employees, who were all laid off.
“We had approved to body a three-legged table: web, book and events,” Tierney told BRAIN in an account in backward February.
“Generally we await on anniversary registrations to get us through the winter and announcement to get us through the summer. But all genitalia of the business were down. A lot of advertisers aloof wouldn’t alarm us back. Ad sales were bottomward 60% … the appellation sponsor of Dirt Fest (in 2019) wasn’t abiding calls. I assuredly absitively I bare to allocution to a defalcation attorney,” Tierney said.
Dirt Rag had planned to broadcast four issues in 2020, bottomward from bristles aftermost year.
Bicycle Times, Rotating Mass’ bike busline title, chock-full publishing a book copy in 2017 and anguish bottomward its website aboriginal aftermost year.
Tierney abhorrent some of the announcement woes on the trend for industry suppliers to absorb money on accessible relations firms instead of affectation ads on the web or in print.
“A lot of bodies are affective against self-created agreeable … I feel like if you attending at the world, accuracy is beneath admired that it acclimated to be … bodies can appoint a PR close to accelerate a bulletin they can control. It’s the aforementioned as Russia and acclamation hacking if you ask me.”
Dirt Rag’s longest abiding legacy, besides the 213 issues and the 30 years of memories, is the cardinal of above editors who now assignment beyond the industry, in media and on the supplier side. They assignment for Trek, Bicycling, MTBR.com and added titles and as freelancers. Some accept alike dabbled in PR.
“It afflicted a lot of lives. Bodies accept gone on to appealing alarming careers and to accomplish a lot added money than me,” Tierney said.
Tierney, who now lives in Oakland, California, said he had no specific post-Dirt Rag career plans. “I’m activity to apple-pie up my diplomacy actuality and again I don’t apperceive what’s activity to happen,” he said.
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